This topic is always lively on clubhouse for presales. I've had to keep the notes brief here, but some interesting points!
For hiring managers
Employers - how to justify non-traditional hires
Process - Learn how to work with their process
Some roles - Hiring manager needs more experience
If you hire someone but think they'd be a good manager instead of an IC - be upfront, tell them about any other roles, and check if they are interested.
For job seekers
Transferable skills - Have stories to tell about your skills
Show how transferable they are
Use your influencing skills in the interviewing process.
Think of your stories as an end user
Address what the doubts your hiring might have about you upfront.
Make sure they see you in the role.