I read Amy Konary's 2016 predictions on Software Licensing, and figure these will have a profound effect on how we market and sell software.
With more and more customers buying on subscription and in the cloud it will mean that Sales Engineers will focus on winning customers on a subscription basis, and often mean we need to keep proving to customers they are getting repeated value on an annual basis.
The other exciting thing was the new disruptive technologies are expected to come into the traditional vendor space and offer new ways to solve old problems. This should affect us as consumers and as an opportunity to sell new solutions.
Looking forward to seeing this shift happen!
With more and more customers buying on subscription and in the cloud it will mean that Sales Engineers will focus on winning customers on a subscription basis, and often mean we need to keep proving to customers they are getting repeated value on an annual basis.
The other exciting thing was the new disruptive technologies are expected to come into the traditional vendor space and offer new ways to solve old problems. This should affect us as consumers and as an opportunity to sell new solutions.
Looking forward to seeing this shift happen!